Where to Get a Blog and Set Up to Sell Items and Art Online
When I graduated from fine art school, I had mastered colour theory and castor techniques and composition—simply didn't know the first affair most business. How tin can I sell fine art and paintings online? How would I market place myself? What steps did I need to take to sell my art? How should I price my work, and what would I charge for shipping? At the fourth dimension, the creator tools and channels to amplify and sell your own art online were practically nonexistent.
In my very first week equally a working artist, I learned a hard lesson: to succeed in fine art, you must also succeed in business.
For gallerists and curators, the shift in how we buy and sell in the final two decades has allowed these businesses to represent more artists and expand into selling affordable fine art prints online to attain larger audiences worldwide.
How to sell art online
Whether yous're a creator or a curator looking to make money selling fine art online, this how to sell artwork online and in person guide is for you. We consulted experts and successful artists for their communication on everything you need to know to sell your art, from marketing to pricing to shipping. You can likewise utilize this guide to acquire how to sell your photos online as art.
Meet the art experts
Nosotros reached out to experts in the art globe—two artists and a gallerist—actively making their living by selling fine art online and asked, "how do you sell art online?" among other things. In this guide to selling your ain artwork, their anecdotes will be woven into practical and actionable advice for any creative entrepreneur.
Cat Seto, owner and creative person, Ferme à Papier
Cat Seto is an artist and author, and the founder of Ferme à Papier, a San Francisco–based studio and bazaar representing unique appurtenances from contained West Coast designers. Her stationery has appeared in multiple publications and landed her partnerships with brands like Anthropologie and Gap. Prior to the pandemic, Cat closed the retail arm of her business organization to refocus and find a new location. The recent detest crimes targeting the AAPI (Asian American and Pacific Islander) community have influenced her need for change. "I have decided that I am at a time and identify in my concern in which my collections need to represent themes which matter to me and those around me," she says.
Maria Qamar, artist, Hatecopy
Accept note of our side by side expert especially if you desire to know the best manner to sell paintings online. Most famously known by her artist moniker, Hatecopy, Maria Qamar quit her advertising career to focus on art when her popular art paintings began to catch burn down on Instagram. The success didn't happen overnight. "I did contract piece of work hither and there," says Maria. "When you're starting out, yous're earning zero dollars." Her full-time chore, yet, taught her concern skills that were disquisitional to selling her ain artwork, getting off the basis, and marketing herself as an creative person. Now she works full time on her art, selling her own artwork in multiple formats, from fine art prints to printed merch. She also published a volume, Trust No Aunty, in 2017.
Ken Harman, curator and gallerist
Ken Harman is the man behind the art empire that includes Spoke Art, Hashimoto Contemporary, and publishing visitor Paragon Books. Together, these businesses represent many global artists through concrete galleries, online shops, and pop-up exhibitions. Unlike Maria, Ken didn't accept a run a risk to transition slowly at the beginning. When he was unable to secure a temporary pop-upwardly location for a curated prove, he signed a ii-year lease on a infinite. "I really didn't have any other options," he says. "I just pulled the trigger."
What's right for you: selling your own fine art or selling works by other artists?
In that location are 2 ways for how to sell your art: create or curate. Cat built her career on both by creating and selling her own work and representing the work of others in her boutique. Which one is right for yous? Let's explore the two avenues in this guide to how to sell artwork online.
As an artist, you lot are the creator, producing original art and/or reproductions of originals and selling direct to your customers or indirectly through a gallery, retail partner, or agent. Information technology's never been easier for artists to sell directly, with emerging creator tools popping upwardly seemingly every mean solar day. Depending on your manner and medium, cull a sales channel where your desired audience hangs out. This is arguably the easiest way to sell fine art online for many.
Maria runs her ain online store, where she sells prints and merchandise, eliminating the middleman and keeping her costs low. But she also leans on relationships with experienced galleries for exhibiting and selling own artwork. If y'all're learning how to sell your fine art, annotation that galleries can expose your work to new audiences. They may also have access to resources and professionals to help promote, exhibit, handle, and send artwork.
Curate
If you're not personally an artist merely you accept a great eye and a love of the art earth, you lot can all the same get into the game of selling art as a curator. Some artists may be disinterested in marketing or figuring out the best way to sell art online and instead rely on gallerists, curators, and retail partners to handle this aspect of the business. As a partner to artists, you lot make a percentage of the selling price in substitution for your business knowledge and service.
At that place are several means to piece of work with artists to effigy out the best way to sell art online for you—be it selling originals or prints to licensing works to exist printed on merchandise or used in publication. "Most galleries offer an manufacture standard 50% consignment dissever for original fine art," says Ken. "The artist provides the artwork, we do our all-time to sell information technology." Spoke likewise operates its own print shop, selling limited-run prints of works by the artists it represents—offering a wide range of toll points for their fans.
What fine art to sell: originals or reproductions?
As an creative person, you may choose to sell your art, reproductions of that work, or both. The best way to sell fine art online will depend on the nature of your art and your called medium. Fine artists using classic mediums and selling at high toll points may cull to only sell originals, for example, while digital fine art, which can be reproduced without loss of quality, is great for prints and merch. Even so, virtually art created in 2D mediums accept multiple options for generating unlimited sales on a single piece of work.
🎨 Consider the following options when determining the all-time way to sell your art online:
- Original art such as paintings, drawings, illustrations (Note: you can sell both the original art as well every bit prints of the same work.)
- Express- or open up-edition prints (framed, unframed, or prints on canvas)
- Digital downloads (desktop wallpaper, templates, impress-at-domicile art, etc.)
- Custom art made to club from a client request or deputed by a business (Note: Mostly, this art would be ane of a kind and not sold again equally a reproduction.)
- Trade (your art printed on hats, mugs, t-shirts, enamel pins, greeting cards, stationery, etc.)
- Repeat prints on fabric, wrapping paper, or wallpaper
- Licensing work to other brands or publications (great for illustrators and photographers)
- Collaborations with brands (express collection sold through the partner make's store)
Some mediums, like sculpture, are more than hard to reproduce or use for merchandise applications—yous may consider a different route if you lot're interested in the easiest mode to sell art online. But for those impossible to scan and print, there are notwithstanding ways to generate boosted income from a single design. For example, dirt works may utilize the same mold to generate similar pieces, and 3D designs tin can be created over and over with a 3D printer.
Reproductions of art: open up or limited edition?
Reproducing art on t-shirts, mugs, or art prints ways that a unmarried work can conduct fruit indefinitely. If you're looking for how to sell artwork like paintings as prints, there are pros and cons. You lot can choose to sell an unlimited number of products (otherwise known as open edition). However, some galleries, like Spoke, opt for a limited edition model when yous sell your art (there are simply a certain number of prints produced) on many of the works they represent.
The outcome is much similar that of a limited time offer—creating a sense of scarcity and urgency is an excellent marketing strategy. For Ken, however, the conclusion to limit print runs goes deeper. "We piece of work actually hard to find things that are very special to sell. Things that are special should be treated similar they're special," he says. While Spoke may be able to make more money selling prints every bit an open edition, the choice to limit them adds to the value of the art.
Limited edition has its drawbacks, however. "A lot of the things that we sell take secondary market values," says Ken, meaning that limited edition pieces may sell for inflated prices on the resale market (think limited-edition sneakers) considering the demand is high. To assist minimize reselling, Spoke volition limit quantities of certain prints per customer. Information technology's as well built a blacklist of known resellers. "Making sure that the existent fans are actually the ones who are able to become the things that we sell is ever a priority," Ken says.
How do you impress art and choose printers?
Understanding how to sell your artwork comes downwards to getting very friendly with a printer, whether that'south your at-dwelling inkjet or a company that handles the task for you lot. In that location are multiple options, from DIY to completely hands off, to help you sell fine art prints and other merch to your audience.
DIY printing
It's possible to start selling your ain artwork by creating quality prints yourself with the high-quality paper, ink, and home part printer. As a new creative person, this method can keep costs low, just information technology's not the way to go if you desire to know how to sell your fine art sustainably so you can calibration over time. "In the beginning, I would impress, package, and deliver past manus every single poster that was ordered," says Maria. "At some betoken the book became so much that I couldn't make time to draw. I was spending all of my days delivering and in transit." This method is usually express to selling art prints on newspaper, but some specialty printers may allow you to impress on sail paper or fabric designed specifically for this purpose.
Using a printing visitor
A local or online printing company can reproduce your work en masse and tin can fifty-fifty offer bulk discounts if y'all are press many of the same piece. This can be the all-time way to sell fine art online if y'all take a small catalog of only a few works that you sell consistently and accept a upkeep to purchase inventory upfront. With this method of how to sell artwork online, you will still exist responsible for your own packaging and shipping.
It'south of import that we are the last sets of eyes inspecting, packaging, and shipping the production to our customers.
Cat Seto, Ferme à Papier
While a impress-on-need model for custom clients and orders is the best way to sell your art online for True cat, she often prints large batches for drove releases. In either case, the prints arrive at her studio start, rather than shipping directly to the customer. "It's important that we are the last sets of optics inspecting, packaging, and shipping the product to our customers," she says.
Impress on need
Impress on demand is the most hands-off and versatile of options and perchance the easiest mode to sell art online, particularly if you plan to sell your piece of work printed on merch like t-shirts or caps. Print-on-demand companies by and large integrate with your online shop and allow you to upload your designs, which are and so printed and shipped directly to each customer when you lot receive an order. This is a great option if y'all want to know how to sell artwork on a upkeep, as there is little upfront investment with no need to buy equipment or inventory.
When the number of orders exceeded her capacity to impress and ship work herself, Maria upgraded to using a impress-on-demand company. "All I have to do is upload and let information technology do the work for me," she says. "At present I can focus on actually creating the artwork and connecting with people."
💡 Tip: Before you start selling your own artwork this way, request samples from the printer so you can inspect the colors and quality of the print. This is especially important if printed items will be sent directly to your customers.
How do you photograph and scan art?
Photographing and representing your products clearly and accurately is important for any online business organisation. Without the ability to feel a product, customers need to get the all-time sense of what they're buying through clear and detailed images. Selling art online is no exception.
"If you have a bad prototype of your work or the image doesn't represent the work accurately, you're going to have a harder time selling it," says Ken. Or, y'all'll exist stuck dealing with unhappy customers and processing returns.
Production photography when y'all sell your art is a little trickier than other products, and a basic lite setup may however cause glare or color irregularities. Consider hiring a professional person to shoot larger works or fine art with any iii-dimensional or sleeky elements.
If you have a bad image of your piece of work or the prototype doesn't represent the work accurately, you're going to take a harder time selling it.
Ken Harman, Spoke Fine art
For 2D works, however, Ken recommends scanning as an affordable and effective culling to photography. Though his facility has a photography setup for shooting art, many artists submit their works to Spoke equally scans because they need the digital file for their ain archives anyhow. "The most toll effective way to do that is to get a desktop scanner and scan the work in parts and run up it together digitally," he says. "If you've got a piece with a high-gloss coating or a resin, that's a little tricker, merely for the majority of works on sheet or paper, it's pretty piece of cake."
If you're selling merch or other products that feature your fine art, the full general rules of product photography apply. Take clear shots from multiple angles also as zoomed-in shots to show texture and particular. Lifestyle photos (your production in a scene) are great for your home page and social media and help to testify calibration. Print-on-demand companies often provide mockup images y'all can utilise on your product pages in lieu of or in add-on to photography.
📚 Read more than:
- Product Photography: DIY Guide for People on a Budget
How do you lot build your brand as an artist or art curator?
As an artist learning how to sell your artwork, your brand may evolve as a natural extension of your art. Your called style and medium will define you lot equally an artist and you will naturally concenter fans and buyers based on this solitary. All the same, in that location are many decisions y'all will need to consciously make when you lot kickoff to think of yourself as a business also as an artist.
Considering fine art is a personal and sometimes emotional buy, your story as an artist could be a factor in someone's decision to purchase. And other business assets like packaging and site design should mirror or complement the visual artful of the work itself.
🎨 Ask yourself the following if you're interested in selling your own artwork:
- Do you create and sell art under your ain name, a pseudonym, or a make proper noun?
- What'south your brand story? How much of your personal story volition you lot tell?
- Do you lot accept a mission, values, or a cause that you desire to communicate through your brand?
- Outside of the art itself, what is the visual direction of the brand? What'due south the tone of your communication?
- What branding assets do you need? Even without graphic design skills, you can generate a logo with free tools.
The respond to these questions will help you build a fix of brand guidelines that will dictate many of your decisions going forrard: branding, website pattern, marketing materials, etc. If yous eventually scale your business organisation, these guidelines will assistance you maintain make consistency as you delegate tasks to staff or other partners.
In collaborating, I think it's important to non merely stay true to your brand, but to be able to listen and be proactive to whomever you are collaborating with.
Cat Seto, Ferme à Papier
For Cat, the causes closest to her heart are key to her brand. While she is currently refocusing to work on themes that support the AAPI community, this isn't the first time she'due south made a statement with her work. Ferme à Papier launched a Saving Faces collection highlighting the stories of women and underrepresented groups.
Cat's make values influence the types of projects she takes on with brands and clients. "In collaborating, I think it'south important to not simply stay true to your brand," she says, "but to be able to mind and be proactive to whomever you are collaborating with."
📚 Read more:
- How to Start Your Ain Make From Scratch in 7 Steps
- A Guide to Brand Storytelling [Free Worksheet]
How practise you set prices for your fine art?
How do yous sell art online—and brand coin doing information technology? Making a living equally a working artist is possible if you know how to value and price your work. Pricing art is challenging because it doesn't necessarily fit neatly into typical pricing strategies.
Pricing original fine art
The all-time way to sell art online and in person is to exist profitable—and you have to price your art accordingly. If you lot're just beginning to experiment with how to sell your art and don't take a widely known name in the art world, you can offset with a elementary formula to price your original art: your time and labour costs + fabric costs and other expenses + your markup (profit). For this method, you will need to assign yourself an hourly wage. It is typical for artists to undervalue their time and work, specially at the beginning.
Knowing what your products stand for and what you aren't willing to compromise are key components in driving decisions about pricing.
Cat Seto, Ferme à Papier
Where the formula above fails is that the value of art is subjective and not necessarily dependent on concrete details like material cost or labour hours. Famous artists tin can fetch exponentially more for a piece that has roughly the same creation costs as that of a new artist. Check the market to compare your pricing to similar artists at similar levels and adjust accordingly.
Call up that if you are selling through a gallery, that concern will unremarkably take half of the final selling price. Yous tin usually work with gallerists, who are experts at valuing and pricing fine art, to gear up a price that makes sense for you, the gallery, and the market.
Pricing fine art prints
Selling fine art prints or other types of reproduction can follow a more unproblematic pricing formula: the cost of printing + your toll to sell and market the print + your markup. Your markup may be on a calibration depending on whether you lot sell open- or express-edition prints.
"Knowing what your products represent and what you aren't willing to compromise are key components in driving decisions about pricing," says Cat. For her, printing on sustainable newspaper was a must-take, fifty-fifty though information technology would drive upwards material costs and ultimately the retail toll. Communicating these decisions to the customer is of import, specially if your prices are higher than average.
📚 Read more:
- How to Price Your Product: What You Need to Know Well-nigh Pricing Earlier You Launch
- The Price Is Correct: 13 Strategies for Finding the Ideal Toll for Your Products
- Product Pricing: 5 Steps to Gear up Prices For Wholesale and Retail
How exercise you sell art online with your own ecommerce store?
The best way to sell your fine art online is through your ain ecommerce store. First, have a few minutes to create your store. At this indicate, y'all can set it upward as a trial and tinker with it for two weeks before committing. You've already done a lot of the work if you've established brand guidelines, pricing, and business organization model (originals, prints, or merch)—this function is simply assembly.
Get started selling art online and try Shopify costless for 14 days
Shop design and themes
When setting upwards your online fine art shop, cull a Shopify theme that lets your art breathe–big images and lots of white/negative space. Themes are like templates that yous build upon, layering in your ain images and re-create, and tweaking colors and layout to accommodate your business organization.
🎨 Some of our theme picks for selling fine art online:
- Narrative (gratis) is a theme for storytellers, allowing your artist persona to live front end and eye.
- Editions ($) is an blusterous theme that gives bold artwork the animate room it deserves.
- California ($$) is a clean theme that lets your art be the star. It's great for large collections.
- Highlight ($$) is a bold theme with slideshow and parallax scrolling features that are great for visual storytellers.
- Artisan ($$) is an ideal theme for artists who sell custom piece of work and commissions.
Shopify is the easiest way to sell fine art online. It's designed so anyone tin ready upwardly a custom online shop with no coding or blueprint skills necessary. Yet, if y'all're interested in customizing your theme even further to suit your business organisation, consider hiring a Shopify Expert to help you lot with design or development work.
📚 Read more than:
- Best Ecommerce Website Designs: 27 Infrequent Sites
Apps for fine art stores
The Shopify App Store is packed with apps that plug directly into your online shop to solve specific pain points, add unique features, and help you run your shop more effortlessly—allowing you to focus on the artistic aspects of the business.
🎨 App suggestions to help sell your fine art online:
- Print-on-demand apps. If you sell your artwork via prints and merch, apps like Creativehub, Printful, or Printify can sync with your shop, taking the brunt of shipping and fulfillment out of the equation.
- Gallery apps. An app like POWR Prototype Gallery can characteristic past or out-of-stock works, serving as a portfolio or full itemize of your work for galleries or brands looking to partner with y'all.
- Social marketing apps. As a creator, you may lean toward visual social media platforms like Instagram to help market place your products and build an audience. Keep site content fresh with an app similar Instafeed that pulls Instagram images into a gallery on your site.
- Production page apps. If you're offering a specific piece of artwork with overlapping options (size, frame or no frame, paper type, etc.), use an app similar Assuming Product Options to layer item variants.
📚 Read more:
- The 27 Best Gratuitous Shopify Apps for Your Store
Where can you sell your art online?
What'southward the best identify to sell art online? Aside from your own online store, it's the place where your ideal customer is already hanging out. If you have amassed a following on a particular social channel, for example, that might be a groovy place to start.
Where to sell your art online:
- Online marketplaces like Etsy or eBay can plug direct into your online store, assuasive you to sync sales and accomplish wider audiences.
- Social selling channels let y'all sell directly to fans who are already post-obit you lot on their preferred platforms. Create customizable storefronts on Facebook and Instagram that integrate with your Shopify store.
- Wholesale to other online boutiques and galleries. You can browse wholesale markets like Handshake to find compatible retailers that want to sell your fine art.
Cat at present sells her work through multiple channels, just she cautions to showtime slow if you're only learning how to sell artwork. "Having multiple avenues came as an evolution to what first began as a wholesale business organization," she says. While her retail channel is on suspension for the moment, she now sells direct to customer and works on custom projects for clients and brands in addition to her wholesale business organisation. "If I had tried to balance all of these from the onset," she says. "I believe I would have been overwhelmed."
Gallery exhibitions, pop-ups, and offline events for selling art
How to sell your artwork isn't express to online—y'all tin sell via physical retail too. Because Maria works oftentimes in traditional mediums, much of the touch on of the texture and calibration of her work gets lost digitally. "Information technology's bodily physical work, so when we do exhibits, you can walk into a gallery and run across that I'm a real person that has technical skills that tin can do paintings and big calibration installations," she says. Artists tin can also connect with fans and find new audiences by taking work offline. Y'all can utilize in-person experiences to bulldoze people back to your online store.
🎨 Consider the following when selling your own artwork:
- Partner with a gallery to showroom work.
- Look into local art markets and events, and ready a i-fourth dimension or semi-permanent booth.
- Export or wholesale with art, gift, or lifestyle retail stores, or fix a small pop-up within an existing shop.
- Open your studio to the public when you launch your website, or proceed consequent weekly open up-studio hours to invite fans into your process.
- Run a popular-upwardly shop (partner with other artists to reduce costs).
- "Lend" or export piece of work for décor to emerging retail businesses like cafés in exchange for the exposure.
Earlier Ken opened his permanent gallery, he dabbled in pop-ups as a ways to build his reputation equally a gallerist and validate the business idea, but has never let go of the physical part of the business concern. For those selling original works, some chemical element of in-person experience is disquisitional, says Ken. "It's very rare to notice a successful fine art gallery that functions entirely online."
Even so, advances in technology like 3D and AR for online stores and the acceleration in digital experiences brought on by the pandemic may mark large changes for the art world in the future. It'due south important to follow consumer trends while you lot learn how to sell your art and abound your business.
Can you work with galleries to sell your art?
Yes, you tin work with galleries to sell your fine art on your behalf. If you're not interested in how to sell your artwork yourself and instead adopt having your art represented by a gallery—or fifty-fifty in improver to selling prints on your own site—in that location are a few dos and don'ts:
✅ DO bank check out the gallery's social media accounts. "If you lot have more followers than that gallery does or that gallery doesn't have a lot of followers, that may requite yous pause," says Ken. A gallery should be able to give you a wider exposure than you can go yourself.
❌ DON'T arroyo a gallery via social media. "You'd exist amazed at how many people endeavour to submit to us via Facebook Messenger or tag u.s.a. in a mail service on Instagram and ask the states to await at their work," says Ken. "While social media is a major focus for united states of america, that's just non a very professional mode to come beyond if yous're an artist."
✅ Exercise your enquiry and contact only those galleries who represent work in line with your own style. "You can't sell street art to somebody who collects impressionism," says Ken.
❌ DON'T sacrifice quality for quantity. "Information technology'southward frustrating when an artist who's hoping to take hold of our attending tags united states of america and xx other galleries all in the aforementioned post." Select the summit few galleries that you want to work with most and send private outreach to each.
✅ Do your homework. "Find the name of the director or the curator for the gallery," says Ken. "Existence able to personalize an email is a peachy first step in that process."
How do you market your art store?
Many artists similar Maria started on social media as the best way to sell art online, growing a post-obit start before launching a store and monetizing their work. The channel where you've gained the most traction in the beginning is a natural place to spend your energy and marketing dollars first.
🎨 More ideas to get traffic to your site—and make sales:
- Run paid advertisement campaigns on platforms like Google or Facebook.
- Invest in organic social by producing consistent content and engaging with fans and art communities frequently.
- Run contests or offer exclusive discounts to social followers (bonus: use these to help build your email listing).
- Reach out to influencers and printing when y'all launch your site or a new collection. As you scale, yous may opt to outsource to a PR firm.
- Utilize content marketing to bulldoze organic traffic. Apply your expertise to create content around art, how-tos, behind the scenes, etc., either through a blog, vlog, or podcast.
- Acquire about SEO to assistance amend your shop's discoverability.
- Drive exposure with offline marketing. Participate in art shows and markets or work with a gallery to expand your attain to new, larger audiences.
📚 Read more:
- Increase Website Traffic: 20 Low-Cost Ideas
- SEO Checklist: How to Rank a New Website
- Authenticity Sells: A Beginner'south Guide to Marketing on TikTok
- Press Kits: How to Create A Hype Media Kit
How do yous package and ship art?
As art is visual, y'all should pay attention to the smallest details, downwardly to how your fine art is packaged and shipped. Art that arrives undamaged is the blank minimum—requite your customers an feel that matches the quality and intendance you put into your work. As art tin be delicate, follow these guidelines for ensuring your work arrives condom and sound.
DIY aircraft art
If y'all are shipping original art, or elect to ship prints and canvases yourself, rather than through a impress and fulfillment company, take extra precaution with your packing. Larger prints and posters are best shipped in cardboard mailing tubes, and smaller prints in rigid cardboard mailing envelopes. Utilize glassine (a water and grease-resistant paper) or clear cellophane sleeves to protect prints within the packaging. Retrieve: the best fashion to sell your art online is to make sure information technology arrives in mint status as a bare minimum.
Shipping expensive and oversized original artwork
Framed works and canvases require additional precautions—they're certainly not the "easiest" manner to sell art online in terms of aircraft. Packaging supply shops offer packing and shipping materials like paper-thin corners and specialty box sizes designed specifically for fine art.
If you lot're shipping original work to a gallery or art collector, there are ways to cut costs. "The cost to ship an oversized painting that'south stretched on a canvas can be pretty substantial," says Ken. "Sometimes what we practise is unstretch a canvas, roll it in a tube, and ship it that manner, which dramatically lowers the freight costs. Then we can have the canvas stretched locally."
Shipping art direct with print on demand
The easiest way to manage aircraft is to not manage it at all. If you lot opt to sell prints or merch only, your printing, order fulfillment, and shipping tin can all be managed by your print-on-demand partner. They are able to access great shipping rates due to volume and partnerships with carriers.
Shipping insurance for fine art
Insurance is of import when aircraft original works, as a lost or damaged package can't be replaced. Many standard carriers offer fairly basic insurance on most packages, and if you sell your fine art you should expect into the specific extra coverage costs and limitations of each carrier's insurance offerings.
If you're selling your ain artwork at high price points, Ken takes additional measures to ensure the safety of the work. "Shipping anything worth more than a thousand dollars is definitely tricky," he says, and suggests that artists await into using a private freight visitor or a carrier that specializes in art treatment, despite the college costs.
📚 Read more:
- Shipping & Fulfillment 101: A Footstep-By-Footstep Guide for Getting Your Products to Your Customers
Plagiarism issues and copyright protection when selling fine art
Artist Tuesday Bassen waged state of war on copycats—big chain stores who ripped off her original designs—by hiring a lawyer and taking her story to the media. Withal, both Maria and Ken say copycats and plagiarism are just an unfortunate reality of doing business. Maria took legal action only once, before shifting her perspective. "At the end of the day, it took me my whole life to acquire how to do this," she says. "If somebody is copying me, they're going to have to sit down down and eventually learn for themselves, considering sooner or after they're going to run out of ideas."
It's a sign that I'm inspiring others and that what I'k doing is right because they wouldn't re-create me otherwise.
Maria Qamar, Hatecopy
Maria takes Hatecopy's copycats equally an indication that she's on to something."It's a sign that I'm inspiring others and that what I'g doing is right because they wouldn't copy me otherwise," she says, "I'g not offended or bothered by it anymore."
For galleries that correspond multiple artists and sell fine art online, copycat websites are a consistent trouble. "We do have an effect with various online sites just bootlegging what we practice," says Ken. "It'due south part of the way the world works, unfortunately. We do our best, but it happens."
While copycats may be a reality, artists and businesses have legal recourse and should seek the advice of a copyright lawyer to assistance protect intellectual holding before infringement happens.
The artist as an entrepreneur
For many entrepreneurs, the all-time way to sell fine art online is from any space y'all already have—non some expansive warehouse or inviting storefront. True cat started her art business concern from a spare bedroom. Whether it's a basement or a kitchen table or a guest room, it tin piece of work every bit your launching pad. In this stage of your business, you'll clothing all the hats: creator, marketer, packer, shipper, web designer, and client service rep.
Cat describes this fourth dimension in her ain journey as lean and humbling. "It gave me assurance of knowing every attribute of my business inside and out," she says, "including its strengths and weaknesses."
You could know everything almost business and y'all could know everything about art, but it'south the combination of both that really makes a successful brand.
Maria Qamar, Hatecopy
Thinking of yourself equally an entrepreneur right from the go-go will be crucial to your success. Yous may stumble as a creative to learn the business aspects, but they volition ultimately help you grow and scale. Eventually, you can delegate and automate, assuasive y'all to focus on what you practise all-time: making beautiful things.
"You could know everything about business concern and you lot could know everything most fine art, but information technology'south the combination of both that really makes a successful brand," says Maria. "I am obsessed with creating that harmony."
Feature illustration by Pete Ryan
Selling art online FAQ
What is the all-time manner to sell art online?
The best way to sell fine art online is by building your own branded ecommerce site with a platform similar Shopify. You tin also sell your work on a crafts and art market place like Etsy or on social media platforms like Instagram and Facebook Shops. Understand where your target customers similar to store to discover out the all-time place to sell your art online.
Is selling fine art online assisting?
Yeah, selling art online tin can be profitable if you're intentional nigh your pricing and marketing strategies. Selling art online has become more accessible with platforms similar Etsy and Facebook, which enable ecommerce. Notation: When y'all sell on your own online shop built with a platform like Shopify, you don't have to pay market place fees.
How can I sell my original fine art online?
Selling original art online is yet possible through your own branded website. Cost point for original art volition be much higher, and so it's important that you build a potent, loyal audience for your work. Diversifying your sales channels, similar also working with a gallery, will assist you broaden your exposure equally an artist.
What art sells the near?
This is a tricky question because art is very broad and subjective. Selling prints of your piece of work tin can be very profitable considering y'all can go on to generate income from a unmarried piece. Lower cost points (versus original art) mean yous likely can sell more volume. Curators should follow trends in fine art and blueprint to help understand what art collectors and potential customers are buying, and then work with artists that have high success potential. As a creator, you should lean into the way that you do best and build a following from there.
Source: https://www.shopify.co.id/blog/211990409-how-to-sell-art-online
0 Response to "Where to Get a Blog and Set Up to Sell Items and Art Online"
إرسال تعليق